How Co-optex Brought Digital Traceability Across 20+ Handloom Clusters with KOSHA

Co-optex, one of India’s oldest and most respected handloom cooperatives, works across numerous traditional weaving clusters — each with its own heritage, craft style, and network of societies. But managing such a vast ecosystem came with familiar challenges: limited visibility, operational complexity, and the struggle to differentiate authentic handloom in a crowded market.

Here’s how Co-optex transformed its value chain using KOSHA.ai’s traceability and authentication technologies.

The Business Challenge: Complexity, Tradition & Lack of Differentiation

Co-optex faced three major barriers in modernizing its operations:

1. Lack of market differentiation

Authentic handloom competes with powerloom imitations and mass-produced textiles. Without clear transparency, customers struggled to identify genuine handcrafted products.

2. A complex ecosystem of high-value clusters

Co-optex works with:

• Multiple handloom clusters

• Numerous societies

• Highly skilled artisans working across remote locations

Managing such distributed production using traditional methods created operational blind spots.

3. Reliance on traditional processes

Manual monitoring, paperwork, and legacy systems limited efficiency and real-time oversight.

Co-optex needed a way to bring structure, visibility, and trust into this decentralized network — without disrupting the heritage of the craft.

The Solution: Digital Authentication & Monitoring with KOSHA Technologies

To modernize and streamline the ecosystem, Co-optex partnered with KOSHA.ai and implemented a structured plan involving:

📌 WeaveProtect & WeaveSense

These technologies enabled digital authentication of genuine handloom activity across clusters and ensured that each product carried verifiable proof of origin and craftsmanship.

📌 KOSHATrace for digital monitoring

Co-optex deployed KOSHATrace to monitor activity across societies, weaving processes, and product movement.

📌 A joint education & implementation program

Representatives from both Co-optex and KOSHA worked together to:

• Train societies

• Set up systems

• Define traceability workflows

• Ensure smooth adoption across remote clusters

This structured, collaborative approach ensured uniform deployment across diverse regions.

The Outcomes: Visibility, Trust & a New Customer Experience

1. Digital monitoring across 60+ societies

Co-optex achieved real-time oversight of handloom production happening across geographies, enabling better coordination, compliance, and planning.

2. Traceable handloom products that customers loved

During the pilot:

• Customers appreciated the transparency

• Many were willing to pay a premium for verified handloom

• Gen Z shoppers showed increased interest in interacting with the traceable products

For the first time, customers could see the story, origin, and authenticity of the handloom they were buying.

3. Dedicated traceability experience in stores

Co-optex created a separate section for traceable products — complete with branding and digital storytelling — enhancing customer engagement.

4. Five GI products traced during the pilot

These Geographical Indication crafts showcased the cultural and regional heritage that Co-optex preserves.

Conclusion

By integrating KOSHA’s WeaveProtect, WeaveSense, and KOSHATrace, Co-optex successfully brought digital transparency to one of the most diverse handloom ecosystems in India.

The result? Stronger customer trust, increased differentiation for handloom, and a scalable digital model capable of supporting craft clusters across the state.