For a brand like Titan—where quality, precision, and trust define every product—the authenticity of raw materials is non-negotiable.Silk, in particular, poses a unique challenge: its purity is difficult to verify by sight or touch, yet it plays a critical role in the value and integrity of premium apparel and accessories.

Post-consumer textile waste is one of the fastest-growing waste streams in India — but sorting it accurately is still a major challenge.Most recovery centers rely on manual sorting, where workers must distinguish cotton from polyester, blends, and coated fabrics by touch and experience alone.This leads to contamination, inefficiencies, and significant loss of usable material.

High in the rugged landscapes of Ladakh, a network of women artisans sustain one of India’s most unique textile traditions.But isolation, harsh terrain, and scattered production across remote villages made it difficult for the weavers of Looms of Ladakh (LL) to access consistent work, materials, and earnings.

The North East of India is one of the richest craft ecosystems in the country.Home to the largest number of handloom weavers in India, the region is known for its vibrant textiles, intricate handicrafts, and multiple Geographical Indication (GI) products.